domingo 22 de noviembre de 2009

SEO: Social Networking & Media Strategy



If you are one of my growing followers community, you will remember a quick post I wrote about SEO Strategies by one of my readers's request . Oe of the strategies involved using social networking sites as well as social media sites. Let me point out how to use them to increase your page rank and attract more visitors to yous site. These are my 5 keys for Social Networking and Media SEO Strategy:


  1. Bookmarking. The easiest and basic one. Just link your site, your profile, your articles, etc., at all the internet communities and social networks as reddit, linkedin, stumble upon, delicios, technorati, G Bookmarks, mixx.... A very handy tool is sharethis as I posted some days ago.



  2. Viral phenomenon or Viral Marketing. Analogous to the spread of pathological and computer viruses but in terms of spreading your posts, the name of your site, your interests among all the people who interconnects on the web. I like to remar 3 ways for achieving this:


    • Through your contacts and their friends. Try to type you are owner of a website and check the results in that same week, ..and furthermore if you know your contacts may like it.


    • Create a Site Profile at a Internet Communitty as for example the facebook pages. One of my friends owns an online Pouf Store and uses facebook pages to fidelize his followers by sending a free pouf on a periodically basis.


    • Are you able to create Flash games, advergames, ebooks, brandable software, images or just something who might get the attention of your friends???. Post it at your profile or just send it to your friend's profiles.



  3. Video Streaming. ..As I always say an image worths more than thousand words, and a video more than a hundred images. Jump and upload a video at youTube!!. You may think that google and most searchers index just text, ..hmmm, I recommend you read about some pretty commercial search engine tools as Blinkx and Autonomy (very related companies by the way ;)). The video is indexed first by youtube and it will find keys within the video as well as it would within plain text and will add the result keys to the description and tag of the video. As usual You Must pay much attention using a proper name full of interesting keywords for the video.


  4. There is more than just Internet Communities!!. Make other sites to link to your page. How can you do this??:


    • Writing good content!!, ..be patient and constant and persistent. It is one of the best long-term strategies for encouraging inbound links.


    • Why wait??. Get in touch with other sites owners and start a "lovely" friendship. The higher the friendship, the higher the probabilities to be linked


    • A "link to this page" function. Some routine that gives you the exact url to link to your page, ..as google maps does to send the link of a placement coordiates.



  5. Write your own Blog. Show all the internet surfers which are the capabilities of your product, you and your knowledge. A blog will help people undertand how good is your product compare with the competitors, ..and will help you yo better your product. Your Blog is just an advertisement which lasts months, even years. One exmaple: The Dojo Blog. The same idea works with a Forum but of course you need a really big list of followers/writers to get it to work properly
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4 comentarios:

  1. Woooow, Nice Article!!. I will use it for my site :). Thanks sepelka!!
    ResponderSuprimir
  2. Didn't know about Blinkx, ..interesting
    ResponderSuprimir
  3. Very nice article and good tips. Thanks for sharing this :-)
    ResponderSuprimir
  4. You are welcome all. Next tips next week about SEO
    ResponderSuprimir